Measuring Customer Value to Increase Profit and Find Perfect Prospects
Most sales and marketing people can rattle off their “target market” but that’s just the first step in focusing your acquisition strategy and capitalizing on your customers. This presentation focuses on calculating the actual value of your customers so that you can invest in the best and lose the rest. What’s really important to your business? How are you measuring it and finding the prospects that deliver it?
By leveraging the ingredients of the Perfect Prospect Model™, you’ll be able to put processes and practices into place that will help your company focus on the best customers and prospects which will generate more profitable sales now and in the future.
Make Yourself A Little Bit Famous & Boost Your Bottom Line
Penny’s Expert Advantage keynote shows audiences how to raise their profile – not just on-air, but everywhere. Her style is upfront, honest and humorous as she shares her insights from two decades in broadcasting, interviewing businessmen and women on national BBC television and radio, in her role as a business journalist.
Do you want to showcase what you do, without feeling like a show-off? Being visible as someone who knows what they are doing, and who is confident and compelling is hugely beneficial to you, your company and your customers. But very few of us see ourselves in that role, as experts in our field. Penny Haslam will change the way you see yourself.
Get your business noticed, in a way that is time efficient and cost effective. When you put the Expert Advantage to work it means you immediately stand head and shoulders above the rest and attract attention for your work.
Neuro-Sell: How Neuroscience Can Power Your Sales Success
If you want to succeed in sales you need something that gives you the edge. Simon Hazeldine’s unique “brain friendly selling” process uses cutting edge insights from neuroscience research about how customer’s minds really work to provide an effective selling system that will catapult you ahead of your competition!
During this entertaining keynote, Katie shares her story of leotards and lycra to Lord Sugar’s boardroom and the business lessons she’s learned along the way, giving delegates key take aways that be implemented impact-fully into small to medium sized businesses perfectly.