Bryony Thomas is the author of “the book on marketing that makes sense of the rest” – Watertight Marketing. This brings together her extensive experience and many perspectives on marketing. A career she loves, but fell into by accident.
As a self-funding student she took the role of telephone fundraising with ActionAid, within 3 months – aged just 19 – she was co-managing telephone fundraising campaigns for UK’s best-loved charities, alongside her ‘full time’ studies. By age 24 she was heading up the largest account at leading tech agency Mason Zimbler – running integrated campaigns across Europe for the likes of IBM and Dell. If you ask nicely, she’ll tell you about the yellow trainers. Aged just 28, and with a CIM Diploma and an award-winning MBA under her belt, she secured the role of divisional director of marketing for FTSE 100 company, Experian.
In 2008, she started her journey to what is today the Watertight Marketing Methodology. First building a six-figure marketing consultancy, where she designed and delivered the 12-month marketing transformation programmes that she has now captured in her book – Watertight Marketing.